Look in 24 hours of weightless colour with our
longest wearing liquid lipstick to date.
LIPS
M·A·C is the world’s leading lip colour authority and the #1 lip brand in the US*. With 200+ high-performance
shades in 7+ textures to choose from, one Lipstick is never enough. Explore hundreds of hues –
including reds, nudes, pinks, oranges, purples and dare-to-wear shades in matte, satin, shiny or metallic finishes.
Collect as many colours as your lips desire and create infinite trends by exploring our unparalleled lip lineup!
*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Makeup Sales, January—December 202
LIPSTICK GUIDE
MACXIMAL SLEEK SATIN LIPSTICK
M·A·CXIMAL SILKY MATTE LIPSTICK
Lustreglass Lipstick
Powder Kiss Lipstick
M·A·C Locked Kiss 24hr Lipstick
LIQUID LIP COLOUR GUIDE
M·A·C Locked Kiss Ink 24HR Lipcolour
Retro Matte Liquid Lipcolour
Powder Kiss Liquid Lipcolour
KISSPROOF.
WATERPROOF.
TRANSFER-PROOF.
from all around the globe – all in real time.
COMPLETE YOUR LOOK
LIPS
Swiping on lipstick defines and highlights one of your most visible features – your lips. Lipstick can also accentuate the colour of your eyes, enhance your smile and boost your confidence.
Other benefits of lipstick depend on the formula. For instance, Love Me Liquid Lipcolour contains our proprietary TLC Lip Complex that conditions lips with a blend of argan oil, coconut oil, shea butter, carnauba butter, barley extract and cucumber extract.
Follow these Pro tips for applying lipstick: First, remove any dry skin using a lip scrub or by rubbing a soft toothbrush gently over lips. Next, add a layer of balm to moisturize, then smooth on primer. Finally, use a liner to define your lips and help prevent colour feathering around the edges.
Once you've applied lip colour, such as Love Me Lipstick, blot with a tissue, then add as many layers as you want. Use liquid concealer and a fine lip brush to straighten the outline and perfect the finish.
The differences between lip gloss and lipstick can be subtle when it comes to your finished look. Lipstick formulas range from sheer, creamy, satin and frosted to semi-matte or matte. No matter how shiny the lipstick formula, however, gloss still tends to reflect more light with a heavier finish. If a high-shine, glassy finish is your desired look, swipe on a lip gloss, like Lipglass.
A primer is the ultimate prep step for lips. We recommend Prep + Prime Lip, America’s #1 Lip Primer*. It adds moisture and helps improve the appearance of your fave lip colour.
Pro tip: Smooth on a thin layer of primer after exfoliating and using lip balm. Then swipe on your go-to lip colour.
*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, Calendar Year 2020
Discovering the best type of lipstick depends on your desired finish, the occasion and skin type. Prone to dry and chapped lips? A high-moisture lipstick, such as one with a satin or creamy formula, will add instant moisture. For a longer-lasting formula, matte and semi-matte lipsticks that contain fewer moisturizing ingredients are usually longer-lasting and may also be waterproof.
Sheer and satin lipsticks are ideal for a soft, effortless look, while creamy lipsticks look more matte. Frosted lipstick contains tiny reflective flecks that add subtle shimmer, and lip gloss delivers the highest-shine look.