M·A·C believes in a vision of equality, acceptance and inclusion
for all who identify as women.
Meet some of the fearless women who bring this vision to life
and explore the looks that make them feel most empowered.
A VISION OF National Artist Charlie puts her own technicolour twist on the smoky eye – expressing her attitude, defiance and playfulness through an unexpected take on a classic look. |  |
“TO EMPOWER WOMEN, NOT ONLY DO WE NEED TO GIVE WOMEN A VOICE, BUT WE REALLY NEED TO LISTEN.”
 | A VISION OF Senior Artist Ines feels empowered as a mother, wife, sister, friend and Artist when she uses makeup as a tool to channel her own vision of femininity. |
“BEING A WOMAN MEANS TO LOOK AT THE WORLD WITH SENSIBILITY AND EMPATHY.”
A VISION OF SELF- National Artist Hyelim uses her face as a canvas to express all the sides of her personality. Explore the look that makes her feel most empowered. |  |
“THROUGH THE STRENGTH OF MAKEUP, I HAVE THE POWER TO EXPRESS MY TOUGHNESS, MY SEXINESS, MY INNOCENCE AND MY SELF-CONFIDENCE.”
 | A VISION OF Senior National Artist Gisel creates a nude smoky eye and beautifully groomed brow – mixing natural with glamourous for a look that proudly shows off her bold Latina identity. |
“EMPOWERMENT IN WOMANHOOD MEANS THAT I CAN CELEBRATE MYSELF AND FEEL GOOD IN MY OWN SKIN, EVERY DAY.”
